About us

The start
At Seen Melbourne founded in 2019, it’s all about you. We understand how important it is to wear clothes that make you feel beautiful, confident, and comfortable - whether you’re at work, spending time with family, or enjoying a day out.

Design
Our collection is designed for women of every size who want to look stylish while keeping things practical. We believe fashion should celebrate all body types, which is why our pieces are thoughtfully crafted to fit and flatter every shape.

Inspiration
What truly sets us apart is our focus on local inspiration. We draw from the vibrant colors, patterns, and stories of Australia. By working with local artisans, every piece you wear not only looks great but also supports our community.
Let’s celebrate the best version of you together!
Anna - Founder of Seen Melbourne